Behold is best for
People who want to start manually, keep control, and add bank sync or AI only when they choose to.
Compare
Behold vs Copilot
Presents itself as a design-led, automation-first money app built around connected accounts.
Behold is manual-first: fully usable on the Free plan, with optional linked bank connections (2 on Plus, up to 10 on Pro) and Advanced Behold AI on Pro. Here is how the two approaches compare — including where Copilot may suit you better.
At a glance
Who each is best for.
Copilot is best for
People who want everything connected from day one and are happy working from imported data.
The short version
The differences in 3 lines.
Starting point
Behold: Manual entry on a free plan; connect accounts later, or never.
Copilot: Connected accounts are the primary workflow.
Cost to begin
Behold: $0 forever, ad-free, fully usable.
Copilot: Paid product — check the current price on their site.
When automation arrives
Behold: On Plus and Pro, as a deliberate upgrade.
Copilot: Built in from the start.
Side by side
Dimension by dimension.
Behold’s column is product truth. Copilot cells are category-level or marked unverified — we link to their site rather than restate facts we haven’t read.
- Manual tracking
- BeholdFully usable manually on the Free plan — no bank connection required, ever.
- CopilotNot yet verified by us.Check on Copilot’s site (opens in a new tab)
- Bank connectivity
- BeholdOptional secure bank & card connections: 2 linked on Plus ($89.99/year or $8.99/month) and 10 on Pro ($199.99/year or $19.99/month). Free never asks for one.
- CopilotNot yet verified by us.Check on Copilot’s site (opens in a new tab)
- Budgeting philosophy
- BeholdFlexible, manual-first tracking with accounts, ledgers and goals — no method you have to adopt.
- CopilotAutomated, account-connected tracking as the primary workflow.Confirm on Copilot’s site (opens in a new tab)
- AI & guidance
- BeholdStandard Behold AI chat on Plus for everyday questions and explanations; Advanced Behold AI on Pro adds deeper financial analysis, personalized insights and higher usage allowances.
- CopilotNot yet verified by us.Check on Copilot’s site (opens in a new tab)
- Customization
- BeholdWidgets and customization are free. Themes and wallpapers start on Plus.
- CopilotNot yet verified by us.Check on Copilot’s site (opens in a new tab)
- Family & shared finances
- BeholdFamily sharing for up to 6 people on Plus and Pro, with shared budgets and goals where supported.
- CopilotNot yet verified by us.Check on Copilot’s site (opens in a new tab)
- Platform support
- BeholdMobile apps with sign-in on any device — your data goes wherever you go.
- CopilotNot yet verified by us.Check on Copilot’s site (opens in a new tab)
- Pricing
- BeholdFree $0 forever · Plus $89.99/year or $8.99/month · Pro $199.99/year or $19.99/month.
- CopilotNot yet verified by us.Check on Copilot’s site (opens in a new tab)
Where Behold differs
What you get that you wouldn’t elsewhere.
Every line here is Behold product truth, taken from the plans themselves.
- Fully usable manually at $0 — the Free plan is a complete product, not a trial.
- Bank connections are optional rather than mandatory; Free never asks for one, Plus links up to 2 and Pro up to 10.
- Plus ($89.99/year or $8.99/month) is the everyday-automation layer: 2 linked bank connections with automatic import and categorisation, recurring bill detection, Balance Ahead and cash forecasting, Standard Behold AI chat, plus unlimited ledgers, themes, family sharing and shared budgets and goals.
- Pro ($199.99/year or $19.99/month) is the advanced-intelligence layer: up to 10 linked bank connections, advanced AI financial analysis, personalized insights and higher AI usage allowances. Voice, file and photo understanding, receipt intelligence and confirmed AI actions are coming soon.
- Ad-free on every plan, including Free.
And where Behold is limited
- Bank connections start on Plus (2 linked) and grow to 10 on Pro ($19.99/month or $199.99/year); Advanced Behold AI needs Pro, and Standard Behold AI chat starts on Plus.
- Automatic import, categorisation and recurring bill detection start on Plus — Free is complete manual money management.
- Behold is newer than the products on this page and has a correspondingly smaller public review record.
Where Copilot may be stronger
Behold isn’t the right answer for everyone.
If these matter most to you, Copilot is worth a serious look — and we’d rather you find that out here than after paying us.
A polished, design-led experience that many people enjoy using daily. Automation is the default rather than an upgrade, so the full picture assembles itself with little effort. If you want connected accounts from day one, that is the workflow the product is built around — Behold puts it behind Pro.
What users report
Reviewer feedback, kept separate from product facts.
A product fact is something on the vendor’s own pages. A user report is one person’s experience on a review platform. We never turn the second into the first — “some reviewers report” is not the same claim as “this product is unreliable”.
Nothing published yet. We only list a theme here once we have read it on a named review platform, and we say which platform, over what period, and how large the sample was. We don’t paraphrase complaints we haven’t seen.
To judge for yourself, Copilot reviews are on Capterra, G2, the App Store, Google Play and Trustpilot.
Pricing
What each actually costs.
Behold — verified product truth
Free / MVP
$0forever
forever
Plus
$89.99/ year
or $8.99/month
Pro
$199.99/ year
or $19.99/month
No trials or hidden tiers; cancel any time. Plus links 2 bank accounts, Pro links 10 and adds Advanced Behold AI; automatic import and Standard Behold AI chat start on Plus, and Free is a complete manual product.
Copilot
We don’t republish third-party prices we haven’t verified — they change without notice.
Check current pricing on Copilot’s site (opens in a new tab)No. Behold is manual-first and fully usable on the Free plan. Bank and card connections are optional — 2 on Plus, 10 on Pro.
Yes. Standard Behold AI is included on Plus, for everyday questions and explanations. Advanced Behold AI is part of Pro, adding deeper financial analysis, personalized insights and higher usage allowances. On Free you track manually and still get goals, ledgers and the full picture.
Free is $0 forever with manual tracking, a Personal and a Business ledger, goals and widgets. Plus is $89.99/year or $8.99/month and adds 2 linked bank connections with automatic import, categorisation, bill detection and cash forecasting, Standard Behold AI chat, unlimited ledgers, themes, family sharing and shared budgets. Pro is $199.99/year or $19.99/month and raises that to 10 linked bank connections and adds Advanced Behold AI.
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See the comparison
Decide for yourself
Try Behold free — no bank connection required.
The Free plan is a complete manual product at $0 forever. Link up to 2 banks on Plus or 10 on Pro, and add Advanced Behold AI, only when you want them.
Get the App
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