Too rigid
Strict systems can feel punishing. One overspent category and the whole plan feels broken, so people quietly stop.
Clarity · Confidence · A brighter tomorrow
Clarity for
your money.
Peace for your life.
Behold helps you understand, plan, and take control of your money — your way.
Get started
Download on theApp StoreGet it onGoogle Play
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Choose your plan
A plan for every journey.
Start free and take control of your money.
Upgrade anytime to unlock bank connections, AI, and more powerful tools.
Save up to 17% with Yearly
Showing Yearly prices
Free / MVP
A simple start. Fully usable.
$0forever
No card. No clock.
- Manual accounts, cards & transactions
- Manual income & expenses
- Manual CSV import
- Budgets, goals & categories
- Dashboard & spending analysis
- Manual recurring bills & scheduled transactions
- Forecasting from your manual data
- Ad-free experience
- No linked bank connections
$0 forever. Perfect for getting started
- Most Popular
Plus
Everyday money, automated.
$89.99/ year
About $7.50 / month, billed $89.99 once a year. Save $17.89 (17%) vs. monthly.
- Everything in Free
- 2 linked bank connections
- Automatic bank import & sync
- Automatic categorization & your own rules
- Automatic recurring bill detection
- Balance Ahead & cash forecasting
- Standard Behold AI chat
- Automated spending insights
- Unlimited ledgers
- Themes & wallpapers
- Family sharing up to 6
- Shared budgets & goals (where supported)
Connect your banks and let Behold do the busywork.
- Most Powerful
Pro
Advanced financial intelligence.
$199.99/ year
About $16.67 / month, billed $199.99 once a year. Save $39.89 (17%) vs. monthly.
- Everything in Plus
- 10 linked bank connections
- Advanced AI financial analysis
- Personalized AI insights
- Higher AI usage allowances
- AI-supported actions, with your confirmationComing soon
- Voice interactionComing soon
- File & photo understandingComing soon
- Receipt intelligenceComing soon
More banks. Deeper AI. Higher allowances.
- Your data is yours
- Security-first by design
- Manual-first, always usable
- A brighter tomorrow, together
Your way to clarity
A simple path to a brighter financial future.
- 1
Get started
Download the app and create your account in minutes.
- 2
Track your way
Add transactions manually to build your complete picture.
- 3
Go further when you're ready
Upgrade anytime for bank connections, AI, and more.
Manual first.
Upgrade when you’re ready.
Behold is fully usable from day one — no bank connection required. Track manually, at your own pace. When you’re ready, unlock the power of bank connections and Advanced Behold AI.
Learn more
The problem
Most money apps weren’t built for how real life works.
They ask you to connect everything before you’re ready, then hand you data instead of clarity. You deserve a simpler, more flexible way to take control of your money.
Disconnected picture
Accounts get tracked, but the picture never adds up to clarity — spending, goals and net worth live on different screens.
Automation without guidance
Data moves on its own, but people still need help deciding what to do next. Import is not the same as understanding.
The solution
A simpler, more flexible way to take control.
Behold gives you the tools, insights and freedom to manage your money on your terms. Start with manual tracking, then unlock bank connections and Advanced Behold AI when you’re ready.
See all featuresHigher plans include all features from lower plans.
- Included from the Free plan and above
Manual transaction tracking
Log income, expenses and transfers in seconds — no bank connection required.
- Included from the Free plan and above
Accounts & ledgers
Personal, Business, or both — included free. Plus and Pro make ledgers unlimited.
- Included from the Free plan and above
Goals & planning
Set meaningful goals and watch progress beside your accounts.
- Included from the Free plan and above
Widgets & customization
Beautiful widgets, custom categories and a layout that fits your life.
- Included from the Free plan and above
On any device
Sign in anywhere. Your data goes wherever you go.
- Included from the Plus plan and above
Themes & wallpapers
Light, Dark and many more themes. Make it unmistakably yours.
- Included from the Plus plan and above
Family sharing (up to 6)
Separate accounts for up to 6 people, with a shared picture.
- Included from the Plus plan and above
Shared budgets & goals
Plan together and keep everyone moving in the same direction, where supported.
- Included from the Free plan and above
Manual CSV import
Bring your history in from a CSV file — free on every plan.
- Included from the Plus plan and above
Secure bank & card connections
Link up to 2 banks on Plus or 10 on Pro for automatic import and categorisation, when you want it.
- Included from the Plus plan and above
Behold AI guidance
Standard Behold AI chat on Plus for everyday questions; Advanced Behold AI on Pro for deeper analysis and personalized insights.
- Included from the Plus plan and above
Bills & cash forecasting
Automatic recurring bill detection and Balance Ahead cash forecasting.
Compare
See how Behold stacks up.
Real plans. Real features. No surprises. See how Behold compares with the most popular money apps so you can find the right fit — with pointers to their own sites for anything that changes.
Free $0 · Paid plans from $8.99/month
Plus $89.99/year or $8.99/month · Pro $199.99/year or $19.99/month. Plus links 2 bank accounts; Pro links 10 and adds Advanced Behold AI.
- ✓ Fully usable manually, free forever
- ✓ Ad-free on every plan
- ✓ Family sharing up to 6, from Plus
- Behold vsCopilot
Presents itself as a design-led, automation-first money app built around connected accounts.
See the comparison - Behold vsMonarch Money
Presents itself as an all-in-one, account-connected money platform for individuals and households.
See the comparison - Behold vsYNAB
Presents itself around a specific method — giving every dollar a job — with manual entry as a first-class option.
See the comparison - Behold vsRocket Money
Presents itself as a subscription and bill management app with budgeting features built on connected accounts.
See the comparison
How it works
From download to clarity in minutes.
No training sessions, no onboarding calls. Just a clear path to a brighter financial future.
Get started- 1
Get started
Download the app and create your account in minutes.
- 2
Track your way
Add transactions manually to build your complete picture.
- 3
Go further when you're ready
Upgrade anytime for bank connections, AI, and more.
From the guides
See all guidesInsights for a brighter tomorrow.
Practical tips, honest comparisons and calm thinking to help you make smarter money decisions.
How-to· 7 min read
How to Track Spending Manually (and Actually Keep It Up)
A practical manual money-tracking routine: what to log, how often, how to categorise, and how to review — no bank connection required.
Read the guide: How to Track Spending Manually (and Actually Keep It Up)
Philosophy· 6 min read
Manual Budgeting vs Automatic Tracking: Which Should You Use?
The honest trade-offs between logging money by hand and syncing your bank — and why the best answer for most people changes over time.
Read the guide: Manual Budgeting vs Automatic Tracking: Which Should You Use?
Philosophy· 8 min read
How to Build a Money System That Fits Real Life
A calm, flexible framework for organising your money — accounts, categories, goals and a review rhythm — that survives irregular income and busy weeks.
Read the guide: How to Build a Money System That Fits Real Life
Common questions
Frequently asked questions
Everything you need to know about getting started.
No. Behold is manual-first and fully usable on the Free plan without ever connecting a bank. Secure bank and card connections are optional — Plus links up to 2 and Pro up to 10.
Yes — that's the default. Manual entry, a Personal and a Business ledger, goals and planning, widgets and customization, and an ad-free experience are all in the Free plan at $0 forever.
Yes. Start free with manual tracking and move to Plus or Pro whenever you're ready — and back again. Your progress comes with you.
Plus ($89.99/year or $8.99/month) adds 2 linked bank connections with automatic import and sync, automatic categorization, recurring bill detection, Balance Ahead and cash forecasting, Standard Behold AI chat and automated spending insights, plus unlimited ledgers, themes and wallpapers, family sharing for up to 6, and shared budgets and goals where supported. Pro ($199.99/year or $19.99/month) raises that to 10 linked bank connections and adds Advanced Behold AI — deeper financial analysis, personalized insights and higher AI usage allowances. Voice, file and photo understanding, receipt intelligence and confirmed AI actions are coming soon. Higher plans include everything in the plans below them.
Security and privacy are foundational to Behold. You decide what to share, you can export or delete your data, and bank connections are always optional. See the Security page for details.
Family sharing for up to 6 people starts on Plus and is included in Pro, along with shared budgets and goals where supported.
Behold is built to feel calm rather than overwhelming. It works fully manually from day one, it's ad-free, and you add automation and AI only if and when you want them.
Most apps start from connected accounts; Behold starts from you. Our Compare pages walk through manual tracking, bank connectivity, AI guidance, family sharing and pricing against Copilot, Monarch Money, YNAB and Rocket Money — fairly, and with pointers to their own sites for details that change.
Still have questions?
We’re here to help.
A brighter tomorrow, together
Ready for more than just a budgeting app?
Get started today and take the first step toward a calmer, brighter financial future.
Get the App
Download on theApp StoreGet it onGoogle Play