Simple plans. A brighter tomorrow.
Choose your path to
financial clarity.
Same beautiful experience. Different levels for your journey.
Upgrade anytime. Your progress always comes with you.
You’re looking at plus. Everything below shows exactly what it includes — choose it when you’re ready.
Save up to 17% with Yearly
Showing Yearly prices
Free / MVP
A simple start. Fully usable.
$0forever
No card. No clock.
- Manual accounts, cards & transactions
- Manual income & expenses
- Manual CSV import
- Budgets, goals & categories
- Dashboard & spending analysis
- Manual recurring bills & scheduled transactions
- Forecasting from your manual data
- Ad-free experience
- No linked bank connections
$0 forever. Perfect for getting started
- Most Popular
Plus
Everyday money, automated.
$89.99/ year
About $7.50 / month, billed $89.99 once a year. Save $17.89 (17%) vs. monthly.
- Everything in Free
- 2 linked bank connections
- Automatic bank import & sync
- Automatic categorization & your own rules
- Automatic recurring bill detection
- Balance Ahead & cash forecasting
- Standard Behold AI chat
- Automated spending insights
- Unlimited ledgers
- Themes & wallpapers
- Family sharing up to 6
- Shared budgets & goals (where supported)
Connect your banks and let Behold do the busywork.
- Most Powerful
Pro
Advanced financial intelligence.
$199.99/ year
About $16.67 / month, billed $199.99 once a year. Save $39.89 (17%) vs. monthly.
- Everything in Plus
- 10 linked bank connections
- Advanced AI financial analysis
- Personalized AI insights
- Higher AI usage allowances
- AI-supported actions, with your confirmationComing soon
- Voice interactionComing soon
- File & photo understandingComing soon
- Receipt intelligenceComing soon
More banks. Deeper AI. Higher allowances.
Higher plans include all features from lower plans.
- Your data is yours
- Security-first by design
- Manual-first, always usable
- A brighter tomorrow, together
| Compare plansFind the right fit for your journey. | Free / MVP$0 forever | Plus$89.99 / year | Pro $199.99 / year |
|---|---|---|---|
| Manual accounts, cards & transactions | Manual accounts, cards & transactions on Free: included | Manual accounts, cards & transactions on Plus: included | Manual accounts, cards & transactions on Pro: included |
| Manual CSV import | Manual CSV import on Free: included | Manual CSV import on Plus: included | Manual CSV import on Pro: included |
| Budgets, goals & categories | Budgets, goals & categories on Free: included | Budgets, goals & categories on Plus: included | Budgets, goals & categories on Pro: included |
| Dashboard & spending analysis | Dashboard & spending analysis on Free: included | Dashboard & spending analysis on Plus: included | Dashboard & spending analysis on Pro: included |
| Manual recurring bills & forecasting from manual data | Manual recurring bills & forecasting from manual data on Free: included | Manual recurring bills & forecasting from manual data on Plus: included | Manual recurring bills & forecasting from manual data on Pro: included |
| Widgets & customization | Widgets & customization on Free: included | Widgets & customization on Plus: included | Widgets & customization on Pro: included |
| Ad-free experience | Ad-free experience on Free: included | Ad-free experience on Plus: included | Ad-free experience on Pro: included |
| Personal & Business ledgers (Free); unlimited ledgers (Plus/Pro) | Personal & Business ledgers (Free); unlimited ledgers (Plus/Pro) on Free: included | Personal & Business ledgers (Free); unlimited ledgers (Plus/Pro) on Plus: included | Personal & Business ledgers (Free); unlimited ledgers (Plus/Pro) on Pro: included |
| Linked bank connections (2 on Plus · 10 on Pro) | Linked bank connections (2 on Plus · 10 on Pro) on Free: not included | Linked bank connections (2 on Plus · 10 on Pro) on Plus: included | Linked bank connections (2 on Plus · 10 on Pro) on Pro: included |
| Automatic bank import & sync | Automatic bank import & sync on Free: not included | Automatic bank import & sync on Plus: included | Automatic bank import & sync on Pro: included |
| Automatic categorization & your own rules | Automatic categorization & your own rules on Free: not included | Automatic categorization & your own rules on Plus: included | Automatic categorization & your own rules on Pro: included |
| Automatic recurring bill detection | Automatic recurring bill detection on Free: not included | Automatic recurring bill detection on Plus: included | Automatic recurring bill detection on Pro: included |
| Balance Ahead & cash forecasting (manual + linked data) | Balance Ahead & cash forecasting (manual + linked data) on Free: not included | Balance Ahead & cash forecasting (manual + linked data) on Plus: included | Balance Ahead & cash forecasting (manual + linked data) on Pro: included |
| Standard Behold AI chat | Standard Behold AI chat on Free: not included | Standard Behold AI chat on Plus: included | Standard Behold AI chat on Pro: included |
| Automated spending insights | Automated spending insights on Free: not included | Automated spending insights on Plus: included | Automated spending insights on Pro: included |
| Themes & wallpapers | Themes & wallpapers on Free: not included | Themes & wallpapers on Plus: included | Themes & wallpapers on Pro: included |
| Family sharing up to 6 | Family sharing up to 6 on Free: not included | Family sharing up to 6 on Plus: included | Family sharing up to 6 on Pro: included |
| Shared budgets & goals | Shared budgets & goals on Free: not included | Shared budgets & goals on Plus: included | Shared budgets & goals on Pro: included |
| Advanced AI financial analysis & personalized insights | Advanced AI financial analysis & personalized insights on Free: not included | Advanced AI financial analysis & personalized insights on Plus: not included | Advanced AI financial analysis & personalized insights on Pro: included |
| Higher AI usage allowances | Higher AI usage allowances on Free: not included | Higher AI usage allowances on Plus: not included | Higher AI usage allowances on Pro: included |
Frequently asked
questions
Everything you need to know about our plans.
Still have questions?Visit SupportYes. You can move between Free, Plus and Pro whenever you like, and your progress always comes with you.
Voice interaction, file and photo understanding, receipt intelligence and AI-supported actions (always with your explicit confirmation) are planned for Pro and are not available yet. They are marked Coming soon until they are live, and Pro's price reflects what is available today.
Yearly is billed once a year instead of every month. Plus saves $17.89 a year (17%) and Pro saves $39.89 a year (17%) compared with paying monthly. Choose Monthly if you would rather not commit to a year.
No. Your accounts, transactions and goals stay with you. Features that belong to a paid plan simply become unavailable until you upgrade again.
There's no trial countdown. The Free plan is a real, fully usable product — manual tracking, ad-free, $0 forever — so you can use Behold for as long as you like before deciding whether Pro is right for you.
Family sharing covers up to 6 people, starting on Plus and included in Pro. Each person keeps their own accounts, and you can share budgets and goals where supported.
Not at the moment. Behold's pricing is simply $0 forever for Free, $89.99/year or $8.99/month for Plus, and $199.99/year or $19.99/month for Pro.
Bank and card connections are optional — Free never connects to a bank, Plus links up to 2 and Pro up to 10. Connections are powered by Plaid and you can disconnect at any time. See the Security page for more.
Same journey. A brighter you.
Ready to get started?
Start free with complete manual tracking. Plus automates the everyday work with 2 linked banks; Pro adds up to 10 banks and Advanced Behold AI.
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